This Cookie Policy explains what cookies are, how Elephant Capital Group (“ECG”, “we”, “us”, or “our”) deploys them when you visit our website, and your rights to manage or withdraw your consent in accordance with the Privacy and Electronic Communications Regulations (PECR) and UK GDPR.
Manage Your Preferences
You can adjust, enable, or revoke cookie consent categories at any point.
1. What Are Cookies?
Cookies are small text files placed on your device (computer, tablet, or smartphone) by websites you visit. They are widely used to ensure websites function securely and efficiently, as well as to provide business intelligence regarding user interactions.
2. Categories of Cookies We Use
We categorise the cookies used across our digital platforms into three distinct classes:
| Category | Purpose | Legal Basis & Consent |
|---|---|---|
| Strictly Necessary | Essential for core platform functionality, user navigation, security protocols, and remembering your privacy preferences. | Exempt from consent requirement under Regulation 6 of PECR (Always Active). |
| Analytics & Performance | Aggregated and anonymised metrics via Google Analytics to evaluate traffic sources, popular pages, and system load performance. | Consent required. Only activated upon your affirmative acceptance. |
| Marketing & Targeting | Used to measure institutional campaign efficacy and ensure relevant financial communications are delivered across trusted third-party networks. | Consent required. Disabled by default until explicit permission is granted. |
3. Controlling Cookies in Your Browser
In addition to our on-site Privacy Preferences modal, most web browsers allow you to manage cookie storage via browser settings. You can configure your browser to reject all cookies, delete stored cookies, or notify you when a cookie is issued. Please note that disabling strictly necessary cookies may degrade certain core features of the website.
4. Policy Updates & Enquiries
We may periodically revise this Cookie Policy to reflect changes in legal requirements or our operational practices. Any updates will be published on this page with an updated revision notice. If you have questions regarding our use of cookies or privacy protections, please contact our Data Protection Officer at info@elephantcapitalgroup.com.